Breakfast Bonanza

With consumers demanding greater choice, convenience and health benefits in their morning eating occasion, India’s growing breakfast foods market is spurring innovation in many forms – new formulations, flavours and formats.

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The need for greater convenience, changing social mores and an increasingly mobile workforce is changing the definition of breakfast. Increasingly, consumers are blurring snacktime and mealtime, they desire foods that are portable, nutritious and simple to prepare or eat. Some consumers are eating breakfast foods as a snack, while others eat a snack instead of a meal for breakfast. This has influenced categories, especially cereal, to cater to these behaviors. So, apart from the traditional, tried and tested breakfast foods, operators are evolving breakfast menus, incorporating more veggies, ethnic ingredients, healthy items and savory flavors that are characteristic of other dayparts. And that’s right on target with what consumers want prevents osteoporosis and other bone conditions. Tapioca can be easily digested and also helps alleviate constipation and other tummy troubles such as gas, flatulence, diarrhea and bloating, which are very common in infants.” She further adds that daliya and sooji are the fastest growing products for the company considering that they are wheat and rice based products and the two ingredients are widely consumed by Indians and also on account of the fact that these products are associated with health benefits.

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