Paras Fatnani, Co-Founder, Network Foods LLP, spoke to Progressive Grocer about the brand’s ambition to make healthy, everyday food items more appealing and accessible.
What are your target consumer segment?
Our business caters to three main segments, namely Food Services / HORECA, Retail and Gifting. Our largest consumer segment is Food Services with 50% of business coming from – Hotels, Cafe’s, Airlines, etc. followed closely with a 42% from the retail segment while 8% comes from corporate, wedding, or festive gifting. We have had some very interesting opportunities recently within the gifting segment.
What is your retail outreach?
We are actively trying to connect with more retailers with an aim to offer our products to a wider range of consumers.
We have been strengthening our team to reach out to more retailers and work closely with them to ensure optimum support. We have recently brought on a new national head of business who comes with over 15 years of experience within the food retail and HORECA segments. We are quite excited by the upcoming prospects. We are also exploring cafes as a sale point for our retail products. In our international business, we have already seen a considerable success in this approach and aim to try the same in India. Our current top retailers are Godrej Natures Basket, Future Retail (Foodhall & Big Bazaar Gen-Next), Hypercity followed closely by many offline and online channels. Apart from running sampling activities, exclusive offers and product combos from time to time, we are looking at new ways to improve and build sales with our retailers more efficiently.